James Read Tan was created by the World’s leading tanning expert, industry trendsetter and go-to tanner for celebrities, James Read. A pioneer of bronzing trends worldwide, James was the UK’s first expert to put self-tanning and skin- finishing techniques into the spotlight. James drew on his experiences in salons, on magazine shoots, backstage at the shows and in celebrity suites at award ceremonies to develop a completely unique product range. Each product has been devised by James himself, resulting in a concise line-up of innovative tanning and tan-related products formulated with conditioning ingredients to suit every skin tone.The brand has become a global success with a growing celebrity fan base and exceptional press coverage, gracing the pages of international titles including Vogue, Harper’s Bazaar, ELLE and Marie Claire.
Dispense an amount the size of a £2 coin onto the finger ends of the mitt. Fold the mitt in half to distribute the product evenly and ensure you apply a controllable amount of product. Using a sweeping motion and James’ Tan Stage method, apply the product starting at the face and working down the body in stages, blending into the skin as you go.